4 Steps to Making Empathy Stick in the Product Development Process

Ashley Wali
Agile Insider
Published in
5 min readMay 15, 2019

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I’ve spent the last two years working on products at Discuss.io that enable our users — product managers, marketers, and user researchers — to build connections with their users, wherever they are in the world. Product managers talk about anything and everything with their customers, things like the impact of hard water on people’s shampoo purchasing habits in Indonesia, all…

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Ashley Wali
Agile Insider

Inspired by @adilwali, our 2 boys, & the beauty of the PNW. Passionate about gender equality, travel, & weekends at home.