Ashley Wali

Jan 28, 2021

5 min read

How We Cut Critical Issues in Half While Doubling WAU

Many times, our work experiments aren’t well defined to measure results, or they don’t turn out the way we hoped. But sometimes, you circle back to check in on a series of small investments over a long period in pursuit of one goal, only to find they were wildly successful. This is one of those stories: the practical steps that my team took in 2020 to reduce our critical issues by 100% while…