How We Cut Critical Issues in Half While Doubling WAU

Ashley Wali
5 min readJan 28, 2021

Many times, our work experiments aren’t well defined to measure results, or they don’t turn out the way we hoped. But sometimes, you circle back to check in on a series of small investments over a long period in pursuit of one goal, only to find they were wildly successful. This is one of those stories: the practical steps that my team took in 2020 to reduce our critical issues by 100% while…

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Ashley Wali

Inspired by @adilwali, our 2 boys, & the beauty of the PNW. Passionate about gender equality, travel, & weekends at home.