Don’t get caught in a tug of war with clients

How Much Should Clients Influence your Product Roadmap?

Ashley Wali
4 min readNov 13, 2018

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If you’re in a B2B company, especially with enterprise clients, you likely face this conversation with your sales team on at least a quarterly basis:

Account Manager: “I just had a great call with Acme Co! They are very positive on moving forward but wondered if X feature is possible now or on our roadmap.”

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Ashley Wali

Inspired by @adilwali, our 2 boys, & the beauty of the PNW. Passionate about gender equality, travel, & weekends at home.