Many times, our work experiments aren’t well defined to measure results, or they don’t turn out the way we hoped. But sometimes, you circle back to check in on a series of small investments over a long period in pursuit of one goal, only to find they were wildly successful. This is one of those stories: the practical steps that my team took in 2020 to reduce our critical issues by 100% while growing our weekly active users (WAU) by 150%.

There was no magic formula, just a series of smart decisions, consistency, and proactivity. I’ve identified 5 things that…

Ashley Wali

Product leader Inspired by @adilwali, our 2 boys, & the beauty of the PNW. Passionate about gender equality, travel, & weekends at home.

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